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ZenCity translating 'Likes,' 'Shares' and 'Emojis' from web sites into 'insights' for Bettendorf officials

A week after Bettendorf Mayor Bob Gallagher made his annual state-of-the-city speech, online surveillance firm ZenCity gave city officials its analysis headlined – "The State of the City address was well received, yet attracted low interest."

ZenCity is being paid $18,000 a year by the city to use its online algorithm to scoop up all manner of Comments, Likes, Shares, Emojis from more than 100 local web sites – mostly Facebook pages and Twitter feeds – that mention the city's name in conjunction with issues or events the city wants to track.

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