The University of Iowa Athletic Department has hired a marketing firm to find out why it can't fill each of Kinnick Stadium's 70,000 seats and attract more students to every home Hawkeye football game.
As the parent of a marching band member, I'm in a unique position to give an unbiased assessment to the university. I like football and the Hawkeyes, but I would not have attended any of the home games last year if not to watch the halftime show.
These are in no special order, so feel free to pick and choose my "solutions" to the falling number of fans, particularly students, at Hawkeye games.
• The games are slower than baseball. Television time-outs take any air of momentum out of the game and fans have way too much time to ponder why they are sitting in cramped hard seats in extremely hot or cold weather while football players stand around waiting to get the signal to play from a guy in a red hat who seems to control the entire contest. Seriously, last year in 90 degree weather, the first half took more than two hours. Last time I checked, a half in a football game was only 30 minutes long.
• Fans must be required to sit down, and stay seated, unless they are jumping to their feet to watch an exciting play. Why pay $50 for a seat, and then be required to stand the entire game to actually see the players on the field. I watched most of the game on the jumbotron replay because other fans were blocking my view. I contend most of the standing by fans is not related to excitement on the field, but seats the width of a small plate. . . on which most fans can no longer fit their derrière.